Getting Great Videos from Bloggers:
10 Tips for PR Professionals on How to Get Bloggers To Make Videos About Their Product or Event
1.) Include video opportunities in your press release or invite. Who is available for interviews? What are some locations that might be interesting visually?
2.) Have video set-ups at your event. Think of this as a: “New Media Press Junket.”
3.) Get creative for good videos for your campaign or event. Fun activities--like cooking with a Chef—will help make a video more casual and authentic.
4.) Prep your client before shooting begins. Knowing the blogger’s focus (family, food) will help drive the interview. This always makes for a better video.
5.) Make the most of interview opportunities. Remember, most bloggers use Flip™ Cameras or other simple cameras with limited sound capabilities. Have quiet places set aside for interviews.
6.) Supply additional material for videos in blogger-friendly formats; B-roll (.mov or .wmv), photos for cutaways, press release with additional quotes and links. These can be supplied on JumpDrives given out at events or as a follow-up on an FTP site.
7.) Make the most of your efforts. After video is made, post on client’s Facebook, Twitter, make it a favorite on YouTube and other social media outlets.
8.) If your client or PR Company has a blog, feature it there.
9) Does your client have user-generated content on their web site? They should! Post the blogger’s videos there.
10.) Some OC companies who get it right: Disneyland, Lazy Dog Café, CHOC Children’s and Ruby’s Diner.
Here's a sample of a video shot by Disneyland, given to me on a jump drive along with b-roll footage. I edited on my own at home, then posted on my YouTube channel.